BLUE OCEAN STRATEGY

所属类别 管理经济学图书
最低价格 ¥218.50 在 申东外语原版书店
作者：W. Chan Kim，Renée Mauborgne　出版日期：2005-2-1　　　Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic ...